{"id":959,"date":"2017-02-15T14:48:24","date_gmt":"2017-02-15T13:48:24","guid":{"rendered":"https:\/\/thelabinthebag.com\/fr\/?page_id=959"},"modified":"2024-06-03T12:14:48","modified_gmt":"2024-06-03T11:14:48","slug":"immersive-room","status":"publish","type":"page","link":"https:\/\/thelabinthebag.com\/fr\/immersive-room\/","title":{"rendered":"Immersive room"},"content":{"rendered":"<p style=\"text-align: left;\"><span lang=\"en\"><div class=\"su-tabs su-tabs-style-default su-tabs-mobile-stack\" data-active=\"1\" data-scroll-offset=\"0\" data-anchor-in-url=\"no\"><div class=\"su-tabs-nav\"><span class=\"\" data-anchor=\"description\" data-url=\"\" data-target=\"blank\" tabindex=\"0\" role=\"button\">Description<\/span><span class=\"\" data-anchor=\"offre\" data-url=\"\" data-target=\"blank\" tabindex=\"0\" role=\"button\">Offre<\/span><span class=\"\" data-anchor=\"cas-d&039;usages\" data-url=\"\" data-target=\"blank\" tabindex=\"0\" role=\"button\">Cas d'usages<\/span><span class=\"\" data-anchor=\"video\" data-url=\"\" data-target=\"blank\" tabindex=\"0\" role=\"button\">Video<\/span><\/div><div class=\"su-tabs-panes\"><div class=\"su-tabs-pane su-u-clearfix su-u-trim\" data-title=\"Description\"><\/span><\/p>\n<h1 style=\"text-align: center;\">CR\u00c9EZ ET EXPERIMENTEZ<\/h1>\n<p style=\"text-align: center;\"><a href=\"https:\/\/thelabinthebag.com\/fr\/wp-content\/uploads\/sites\/3\/2023\/01\/TRFTS_MeetingImmersiveSpace-e1674408928352.jpg\" data-rel=\"lightbox-image-0\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1588 size-large\" src=\"https:\/\/thelabinthebag.com\/fr\/wp-content\/uploads\/sites\/3\/2023\/01\/TRFTS_MeetingImmersiveSpace-e1674408928352-1024x422.jpg\" alt=\"\" width=\"1024\" height=\"422\" srcset=\"https:\/\/thelabinthebag.com\/fr\/wp-content\/uploads\/sites\/3\/2023\/01\/TRFTS_MeetingImmersiveSpace-e1674408928352-1024x422.jpg 1024w, https:\/\/thelabinthebag.com\/fr\/wp-content\/uploads\/sites\/3\/2023\/01\/TRFTS_MeetingImmersiveSpace-e1674408928352-300x124.jpg 300w, https:\/\/thelabinthebag.com\/fr\/wp-content\/uploads\/sites\/3\/2023\/01\/TRFTS_MeetingImmersiveSpace-e1674408928352-768x316.jpg 768w, https:\/\/thelabinthebag.com\/fr\/wp-content\/uploads\/sites\/3\/2023\/01\/TRFTS_MeetingImmersiveSpace-e1674408928352.jpg 1439w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<h2 style=\"text-align: center;\"><strong>Les environnements immersifs multi-sensoriels<\/strong> sont de bons outils pour booster la cr\u00e9ativit\u00e9 d&rsquo;\u00e9quipe , explorer les possibilit\u00e9s, prototyper et tester les exp\u00e9riences clients.<\/h2>\n<p style=\"font-weight: 400;\">La mobilisation de tous les sens et la possibilit\u00e9 d&rsquo;interagir collectivement sont de vrais leviers pour renforcer la dynamique cr\u00e9ative et sublimer les exp\u00e9riences simul\u00e9es.<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><strong>Choisissez les contextes exp\u00e9rimentaux :<\/strong>\u00a0int\u00e9rieur, ext\u00e9rieur, mer, montagne, campagne, ville&#8230;<\/li>\n<li style=\"font-weight: 400;\"><strong>Contr\u00f4lez les param\u00e8tres environnementaux :<\/strong> \u00a0: visuel, olfactif, haptique, son<\/li>\n<li><strong>Etudiant l&rsquo;interaction avec les produits\/les contextes pour mieux d\u00e9finir et adapter les \u00e9l\u00e9ments de l&rsquo;offre<\/strong><\/li>\n<\/ul>\n<p style=\"text-align: center;\"><a href=\"https:\/\/thelabinthebag.com\/fr\/wp-content\/uploads\/sites\/3\/2021\/07\/Sensory-effects.jpg\" data-rel=\"lightbox-image-1\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1474 aligncenter\" src=\"https:\/\/thelabinthebag.com\/fr\/wp-content\/uploads\/sites\/3\/2021\/07\/Sensory-effects.jpg\" alt=\"\" width=\"955\" height=\"224\" srcset=\"https:\/\/thelabinthebag.com\/fr\/wp-content\/uploads\/sites\/3\/2021\/07\/Sensory-effects.jpg 955w, https:\/\/thelabinthebag.com\/fr\/wp-content\/uploads\/sites\/3\/2021\/07\/Sensory-effects-300x70.jpg 300w, https:\/\/thelabinthebag.com\/fr\/wp-content\/uploads\/sites\/3\/2021\/07\/Sensory-effects-768x180.jpg 768w\" sizes=\"auto, (max-width: 955px) 100vw, 955px\" \/><\/a><span style=\"color: #808080;\">Exemples d&rsquo;effets sensoriels disponibles<\/span><\/p>\n<blockquote>\n<h4>Un espace pour exp\u00e9rimenter l&rsquo;engagement des sens<\/h4>\n<\/blockquote>\n<ul>\n<li>Exp\u00e9riences situationnelles<\/li>\n<li>Immersions collectives et sensorielles<\/li>\n<li>Interactivit\u00e9<\/li>\n<li>100% de stimuli spatialis\u00e9s<\/li>\n<li>Objets connect\u00e9s<\/li>\n<\/ul>\n<p><strong>Les audiences<\/strong><\/p>\n<ul>\n<li>Clients, Employ\u00e9s, Visiteurs, Designers, Experts&#8230;<\/li>\n<\/ul>\n<h2>Avantages cl\u00e9s<\/h2>\n<ul>\n<li>S&rsquo;extraire des automatismes de pens\u00e9e<\/li>\n<li>Encourager de nouvelles id\u00e9es<\/li>\n<li>Neutraliser l&rsquo;effet temps<\/li>\n<li>Multiplier les contextes et d\u00e9tecter les meilleurs associations produit-contexte<\/li>\n<li>Tester au plus proche de la r\u00e9alit\u00e9 en variant tous les param\u00e8tres sensoriels<\/li>\n<li>Equiper et fournir des r\u00e9unions multi-sensorielles<\/li>\n<\/ul>\n<p><a class=\"button\" href=\"https:\/\/thelabinthebag.com\/fr\/contact\/\">Contactez-nous<\/a><\/p>\n<\/div>\n<div class=\"su-tabs-pane su-u-clearfix su-u-trim\" data-title=\"Offre\">\n<p><a href=\"https:\/\/thelabinthebag.com\/fr\/wp-content\/uploads\/sites\/3\/2023\/01\/Immersivemeeting_beach-e1674409699192.jpg\" data-rel=\"lightbox-image-2\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1592 size-large\" src=\"https:\/\/thelabinthebag.com\/fr\/wp-content\/uploads\/sites\/3\/2023\/01\/Immersivemeeting_beach-e1674409699192-1024x501.jpg\" alt=\"\" width=\"1024\" height=\"501\" srcset=\"https:\/\/thelabinthebag.com\/fr\/wp-content\/uploads\/sites\/3\/2023\/01\/Immersivemeeting_beach-e1674409699192-1024x501.jpg 1024w, https:\/\/thelabinthebag.com\/fr\/wp-content\/uploads\/sites\/3\/2023\/01\/Immersivemeeting_beach-e1674409699192-300x147.jpg 300w, https:\/\/thelabinthebag.com\/fr\/wp-content\/uploads\/sites\/3\/2023\/01\/Immersivemeeting_beach-e1674409699192-768x376.jpg 768w, https:\/\/thelabinthebag.com\/fr\/wp-content\/uploads\/sites\/3\/2023\/01\/Immersivemeeting_beach-e1674409699192.jpg 1315w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<h1 style=\"text-align: center;\">Les diff\u00e9rentes configurations d&rsquo;Immersive room<\/h1>\n<h3 style=\"text-align: center;\"><em>2 types d&rsquo;usages : \u00e9v\u00e9nementiel et permanent<\/em><\/h3>\n<p>Il y&rsquo;a deux types d&rsquo;usages principaux pour les espaces immersifs&#8230;<\/p>\n<ul>\n<li><strong>\u00c9v\u00e8nement<\/strong> : usage dirig\u00e9 \u00e0 du contenu sp\u00e9cifique et pour quelques jours seulement<\/li>\n<li><strong>Permanent<\/strong> : Usage continu pendant au moins 1 an avec la possibilit\u00e9 de mettre en avant diff\u00e9rents contenus et de r\u00e9inventer le business model<\/li>\n<\/ul>\n<h2>Possibilit\u00e9s multiples de solutions immersives et multi-sensorielles<\/h2>\n<h3 style=\"text-align: center;\">Transformation d&rsquo;un lieu en espace immersif<\/h3>\n<p><a href=\"https:\/\/thelabinthebag.com\/fr\/wp-content\/uploads\/sites\/3\/2023\/01\/20220519_Takasago-2-scaled.jpg\" data-rel=\"lightbox-image-3\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1596\" src=\"https:\/\/thelabinthebag.com\/fr\/wp-content\/uploads\/sites\/3\/2023\/01\/20220519_Takasago-2-1024x415.jpg\" alt=\"\" width=\"840\" height=\"341\" srcset=\"https:\/\/thelabinthebag.com\/fr\/wp-content\/uploads\/sites\/3\/2023\/01\/20220519_Takasago-2-1024x415.jpg 1024w, https:\/\/thelabinthebag.com\/fr\/wp-content\/uploads\/sites\/3\/2023\/01\/20220519_Takasago-2-300x122.jpg 300w, https:\/\/thelabinthebag.com\/fr\/wp-content\/uploads\/sites\/3\/2023\/01\/20220519_Takasago-2-768x311.jpg 768w, https:\/\/thelabinthebag.com\/fr\/wp-content\/uploads\/sites\/3\/2023\/01\/20220519_Takasago-2-1536x623.jpg 1536w, https:\/\/thelabinthebag.com\/fr\/wp-content\/uploads\/sites\/3\/2023\/01\/20220519_Takasago-2-2048x830.jpg 2048w\" sizes=\"auto, (max-width: 840px) 100vw, 840px\" \/><\/a><\/p>\n<hr \/>\n<h3 style=\"text-align: center;\">Cabine immersive<\/h3>\n\n\t\t<style type=\"text\/css\">\n\t\t\t#gallery-1 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 50%;\n\t\t\t}\n\t\t\t#gallery-1 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-1' class='gallery galleryid-959 gallery-columns-2 gallery-size-large'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/thelabinthebag.com\/fr\/wp-content\/uploads\/sites\/3\/2023\/01\/FullLabimmersif1000x1500.jpg' title=\"\" data-rl_title=\"\" class=\"rl-gallery-link\" data-rl_caption=\"\" data-rel=\"lightbox-gallery-1\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"569\" src=\"https:\/\/thelabinthebag.com\/fr\/wp-content\/uploads\/sites\/3\/2023\/01\/FullLabimmersif1000x1500-1024x569.jpg\" class=\"attachment-large size-large\" alt=\"\" aria-describedby=\"gallery-1-1597\" srcset=\"https:\/\/thelabinthebag.com\/fr\/wp-content\/uploads\/sites\/3\/2023\/01\/FullLabimmersif1000x1500-1024x569.jpg 1024w, https:\/\/thelabinthebag.com\/fr\/wp-content\/uploads\/sites\/3\/2023\/01\/FullLabimmersif1000x1500-300x167.jpg 300w, https:\/\/thelabinthebag.com\/fr\/wp-content\/uploads\/sites\/3\/2023\/01\/FullLabimmersif1000x1500-768x427.jpg 768w, https:\/\/thelabinthebag.com\/fr\/wp-content\/uploads\/sites\/3\/2023\/01\/FullLabimmersif1000x1500-1536x853.jpg 1536w, https:\/\/thelabinthebag.com\/fr\/wp-content\/uploads\/sites\/3\/2023\/01\/FullLabimmersif1000x1500.jpg 1944w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-1-1597'>\n\t\t\t\tClassique\n\t\t\t\t<\/dd><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/thelabinthebag.com\/fr\/wp-content\/uploads\/sites\/3\/2023\/01\/FullLabimmersif1500x1500-scaled.jpg' title=\"\" data-rl_title=\"\" class=\"rl-gallery-link\" data-rl_caption=\"\" data-rel=\"lightbox-gallery-1\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"415\" src=\"https:\/\/thelabinthebag.com\/fr\/wp-content\/uploads\/sites\/3\/2023\/01\/FullLabimmersif1500x1500-1024x415.jpg\" class=\"attachment-large size-large\" alt=\"\" aria-describedby=\"gallery-1-1598\" srcset=\"https:\/\/thelabinthebag.com\/fr\/wp-content\/uploads\/sites\/3\/2023\/01\/FullLabimmersif1500x1500-1024x415.jpg 1024w, https:\/\/thelabinthebag.com\/fr\/wp-content\/uploads\/sites\/3\/2023\/01\/FullLabimmersif1500x1500-300x122.jpg 300w, https:\/\/thelabinthebag.com\/fr\/wp-content\/uploads\/sites\/3\/2023\/01\/FullLabimmersif1500x1500-768x311.jpg 768w, https:\/\/thelabinthebag.com\/fr\/wp-content\/uploads\/sites\/3\/2023\/01\/FullLabimmersif1500x1500-1536x623.jpg 1536w, https:\/\/thelabinthebag.com\/fr\/wp-content\/uploads\/sites\/3\/2023\/01\/FullLabimmersif1500x1500-2048x830.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-1-1598'>\n\t\t\t\tXL\n\t\t\t\t<\/dd><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<hr \/>\n<h3 style=\"text-align: center;\">Espace immersif &#8211; Mod\u00e8les carr\u00e9s<\/h3>\n\n\t\t<style type=\"text\/css\">\n\t\t\t#gallery-2 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-2 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 50%;\n\t\t\t}\n\t\t\t#gallery-2 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-2 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-2' class='gallery galleryid-959 gallery-columns-2 gallery-size-large'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/thelabinthebag.com\/fr\/wp-content\/uploads\/sites\/3\/2023\/01\/Immersiveroom-1.jpg' title=\"\" data-rl_title=\"\" class=\"rl-gallery-link\" data-rl_caption=\"\" data-rel=\"lightbox-gallery-2\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"415\" src=\"https:\/\/thelabinthebag.com\/fr\/wp-content\/uploads\/sites\/3\/2023\/01\/Immersiveroom-1-1024x415.jpg\" class=\"attachment-large size-large\" alt=\"\" aria-describedby=\"gallery-2-1599\" srcset=\"https:\/\/thelabinthebag.com\/fr\/wp-content\/uploads\/sites\/3\/2023\/01\/Immersiveroom-1-1024x415.jpg 1024w, https:\/\/thelabinthebag.com\/fr\/wp-content\/uploads\/sites\/3\/2023\/01\/Immersiveroom-1-300x122.jpg 300w, https:\/\/thelabinthebag.com\/fr\/wp-content\/uploads\/sites\/3\/2023\/01\/Immersiveroom-1-768x312.jpg 768w, https:\/\/thelabinthebag.com\/fr\/wp-content\/uploads\/sites\/3\/2023\/01\/Immersiveroom-1-1536x623.jpg 1536w, https:\/\/thelabinthebag.com\/fr\/wp-content\/uploads\/sites\/3\/2023\/01\/Immersiveroom-1.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-2-1599'>\n\t\t\t\tClassique\n\t\t\t\t<\/dd><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/thelabinthebag.com\/fr\/wp-content\/uploads\/sites\/3\/2023\/01\/ImmersiveroomXL-1.jpg' title=\"\" data-rl_title=\"\" class=\"rl-gallery-link\" data-rl_caption=\"\" data-rel=\"lightbox-gallery-2\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"415\" src=\"https:\/\/thelabinthebag.com\/fr\/wp-content\/uploads\/sites\/3\/2023\/01\/ImmersiveroomXL-1-1024x415.jpg\" class=\"attachment-large size-large\" alt=\"\" aria-describedby=\"gallery-2-1600\" srcset=\"https:\/\/thelabinthebag.com\/fr\/wp-content\/uploads\/sites\/3\/2023\/01\/ImmersiveroomXL-1-1024x415.jpg 1024w, https:\/\/thelabinthebag.com\/fr\/wp-content\/uploads\/sites\/3\/2023\/01\/ImmersiveroomXL-1-300x122.jpg 300w, https:\/\/thelabinthebag.com\/fr\/wp-content\/uploads\/sites\/3\/2023\/01\/ImmersiveroomXL-1-768x312.jpg 768w, https:\/\/thelabinthebag.com\/fr\/wp-content\/uploads\/sites\/3\/2023\/01\/ImmersiveroomXL-1-1536x623.jpg 1536w, https:\/\/thelabinthebag.com\/fr\/wp-content\/uploads\/sites\/3\/2023\/01\/ImmersiveroomXL-1.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-2-1600'>\n\t\t\t\tXL\n\t\t\t\t<\/dd><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<hr \/>\n<h3 style=\"text-align: center;\"><\/h3>\n<\/div>\n<div class=\"su-tabs-pane su-u-clearfix su-u-trim\" data-title=\"Cas d&#039;usages\">\n<p><a href=\"https:\/\/thelabinthebag.com\/fr\/wp-content\/uploads\/sites\/3\/2021\/07\/use-cases.jpg\" data-rel=\"lightbox-image-8\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1497 aligncenter\" src=\"https:\/\/thelabinthebag.com\/fr\/wp-content\/uploads\/sites\/3\/2021\/07\/use-cases.jpg\" alt=\"\" width=\"695\" height=\"291\" srcset=\"https:\/\/thelabinthebag.com\/fr\/wp-content\/uploads\/sites\/3\/2021\/07\/use-cases.jpg 695w, https:\/\/thelabinthebag.com\/fr\/wp-content\/uploads\/sites\/3\/2021\/07\/use-cases-300x126.jpg 300w\" sizes=\"auto, (max-width: 695px) 100vw, 695px\" \/><\/a><\/p>\n<h1>Cas d&rsquo;usages<\/h1>\n<h2><a href=\"https:\/\/thelabinthebag.com\/fr\/wp-content\/uploads\/sites\/3\/2021\/07\/market-research-logo.jpg\" data-rel=\"lightbox-image-9\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1498\" src=\"https:\/\/thelabinthebag.com\/fr\/wp-content\/uploads\/sites\/3\/2021\/07\/market-research-logo.jpg\" alt=\"\" width=\"70\" height=\"70\" \/><span style=\"color: #333333;\">\u00a0<\/span><\/a>Etude de march\u00e9, Brainstorming et R&amp;D<\/h2>\n<ul>\n<li>Etudes qualitatives et quantitatives en situation<\/li>\n<li>Cr\u00e9ativit\u00e9 \/ brainstorming multi-sensoriel<\/li>\n<li>Experimentation contextuelle et multi-scenario<\/li>\n<li>Optimisation de l&rsquo;exp\u00e9rience client<\/li>\n<li>Test de produit en situation<\/li>\n<\/ul>\n<p>Les environnements immersifs multi-sensoriels sont de bons outils pour booster la cr\u00e9ativit\u00e9 d&rsquo;une \u00e9quipe, explorer les possibilit\u00e9s, prototyper et tester les exp\u00e9riences clients.<\/p>\n<p>La mobilisation de tous les sens et la possibilit\u00e9 d&rsquo;interagir collectivement sont de vrais leviers pour renforcer la dynamique cr\u00e9ative et sublimer les exp\u00e9riences simul\u00e9es.<\/p>\n<p><a href=\"https:\/\/thelabinthebag.com\/fr\/wp-content\/uploads\/sites\/3\/2021\/07\/Terrasse.jpg\" data-rel=\"lightbox-image-10\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-thumbnail wp-image-1499\" src=\"https:\/\/thelabinthebag.com\/fr\/wp-content\/uploads\/sites\/3\/2021\/07\/Terrasse-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" \/><\/a>\u00a0<a href=\"https:\/\/thelabinthebag.com\/fr\/wp-content\/uploads\/sites\/3\/2021\/07\/Bureau.jpg\" data-rel=\"lightbox-image-11\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-thumbnail wp-image-1520\" src=\"https:\/\/thelabinthebag.com\/fr\/wp-content\/uploads\/sites\/3\/2021\/07\/Bureau-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" \/><\/a>\u00a0<a href=\"https:\/\/thelabinthebag.com\/fr\/wp-content\/uploads\/sites\/3\/2021\/07\/Plage-feu-de-bois.jpg\" data-rel=\"lightbox-image-12\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-thumbnail wp-image-1500\" src=\"https:\/\/thelabinthebag.com\/fr\/wp-content\/uploads\/sites\/3\/2021\/07\/Plage-feu-de-bois-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><a href=\"https:\/\/thelabinthebag.com\/fr\/wp-content\/uploads\/sites\/3\/2021\/07\/Plage-feu-de-bois.jpg\" data-rel=\"lightbox-image-13\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\">\u00a0<\/a><a href=\"https:\/\/thelabinthebag.com\/fr\/wp-content\/uploads\/sites\/3\/2021\/07\/Boite-de-nuit1.jpg\" data-rel=\"lightbox-image-14\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1519 size-thumbnail\" src=\"https:\/\/thelabinthebag.com\/fr\/wp-content\/uploads\/sites\/3\/2021\/07\/Boite-de-nuit1-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><\/p>\n<p><a href=\"https:\/\/thelabinthebag.com\/fr\/wp-content\/uploads\/sites\/3\/2021\/07\/Plage.jpg\" data-rel=\"lightbox-image-15\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\">\u00a0<\/a><a href=\"https:\/\/thelabinthebag.com\/fr\/wp-content\/uploads\/sites\/3\/2021\/07\/Parc.jpg\" data-rel=\"lightbox-image-16\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-thumbnail wp-image-1521\" src=\"https:\/\/thelabinthebag.com\/fr\/wp-content\/uploads\/sites\/3\/2021\/07\/Parc-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" \/><\/a>\u00a0<a href=\"https:\/\/thelabinthebag.com\/fr\/wp-content\/uploads\/sites\/3\/2021\/07\/Grande-distribution.jpg\" data-rel=\"lightbox-image-17\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-thumbnail wp-image-1522\" src=\"https:\/\/thelabinthebag.com\/fr\/wp-content\/uploads\/sites\/3\/2021\/07\/Grande-distribution-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" \/><\/a>\u00a0<a href=\"https:\/\/thelabinthebag.com\/fr\/wp-content\/uploads\/sites\/3\/2021\/07\/Plage.jpg\" data-rel=\"lightbox-image-18\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-thumbnail wp-image-1501\" src=\"https:\/\/thelabinthebag.com\/fr\/wp-content\/uploads\/sites\/3\/2021\/07\/Plage-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" \/> <\/a><a href=\"https:\/\/thelabinthebag.com\/fr\/wp-content\/uploads\/sites\/3\/2021\/07\/Bar-Lounge.jpg\" data-rel=\"lightbox-image-19\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-thumbnail wp-image-1523\" src=\"https:\/\/thelabinthebag.com\/fr\/wp-content\/uploads\/sites\/3\/2021\/07\/Bar-Lounge-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><\/p>\n<h4>Exemples de cas d&rsquo;usages<\/h4>\n<p>Gr\u00e2ce \u00e0 l&rsquo;espace immersif The Room For The Senses, l&rsquo;institut d&rsquo;\u00e9tudes <a href=\"https:\/\/reperes.eu\">REPERES <\/a>et <a href=\"http:\/\/www2.agroparistech.fr\">AGROPARISTECH<\/a>\u00a0\u00e9valuent l&rsquo;impact du contexte sur l&rsquo;appr\u00e9ciation des produits alimentaires.<\/p>\n<p>Un test d&rsquo;une bi\u00e8re non-alcoolis\u00e9e a \u00e9t\u00e9 conduit dans deux environnements immersifs (plage et bo\u00eete de nuit), compar\u00e9 \u00e0 une mesure dans des bo\u00eetes sensorielles, a donc permis de faire des associations produit-contexte et de valider le pouvoir de l&rsquo;immersion (suppression de l&rsquo;impact de l&rsquo;immersion et du temps de go\u00fbt sur l&rsquo;appr\u00e9ciation de produit)<\/p>\n<h2 style=\"text-align: center;\"><span style=\"color: #999999;\">TROPHEE ARGENT<\/span><\/h2>\n<h2 style=\"text-align: center;\">Innovation dans le recueil de donn\u00e9es au Troph\u00e9es Etudes et Innovations 2017 &#8211; <a href=\"http:\/\/www.printemps-etudes.com\">Printemps des Etudes<\/a><\/h2>\n<h4 style=\"text-align: center;\"><em>Un espace immersif multi-sensoriel pour mesurer les effets du contexte<\/em><\/h4>\n<p><strong>Cliquez-ici pour lire le r\u00e9sum\u00e9\u00a0<a href=\"https:\/\/www.slideshare.net\/f.abiven\/immersive-room-survey-agroparistech-reperes-march-2017\">Questionnaire AgroParisTech Reperes (mars 2017)<\/a><\/strong><\/p>\n<p>sciencedirect.com <a href=\"https:\/\/www.sciencedirect.com\/science\/article\/abs\/pii\/S0950329319300205\">lien<\/a><\/p>\n<p><a href=\"https:\/\/www.offremedia.com\/cas-de-linstitut-reperes-trophee-argent-dans-la-categorie-innovation-dans-le-recueil-de-donnees-aux\"> https:\/\/www.offremedia.com\/cas-de-linstitut-reperes-trophee-argent-dans-la-categorie-innovation-dans-le-recueil-de-donnees-aux<\/a><\/p>\n<p><a class=\"twitter-timeline-link\" href=\"https:\/\/t.co\/w7Qpqmh5VN\">pic.twitter.com\/w7Qpqmh5VN<\/a><\/p>\n<h2><a href=\"https:\/\/thelabinthebag.com\/fr\/wp-content\/uploads\/sites\/3\/2021\/07\/Experiential-marketing-logo.jpg\" data-rel=\"lightbox-image-20\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1524\" src=\"https:\/\/thelabinthebag.com\/fr\/wp-content\/uploads\/sites\/3\/2021\/07\/Experiential-marketing-logo.jpg\" alt=\"\" width=\"70\" height=\"70\" \/><\/a>\u00a0Marketing exp\u00e9rientiel, \u00e9v\u00e8nements<\/h2>\n<ul>\n<li>Marketing exp\u00e9rientiel<\/li>\n<li>Lancement de produit, promotion<\/li>\n<li>\u00c9v\u00e9nements<\/li>\n<li>Centres commerciaux, points de ventes, transport<\/li>\n<li>Hall recevant du public\/des clients, immobilier<\/li>\n<\/ul>\n<p>Immerger une audience dans une exp\u00e9rience multi-sensorielle maximisera l&rsquo;impact des op\u00e9rations de communication.\u00a0Les possibilit\u00e9s de simulation sont multiples : des endroits r\u00e9els ou imaginaires avec des images g\u00e9n\u00e9r\u00e9es \u00e0 l&rsquo;ordinateur, l&rsquo;interactivit\u00e9 de l&rsquo;environnement via les objets connect\u00e9s, jeu sur la temporalit\u00e9 (une journ\u00e9e en quelques minutes, changer de saison, etc.)<\/p>\n<p>Les exp\u00e9riences propos\u00e9es de cette mani\u00e8re seront stimulantes et hautement m\u00e9morables, capables de renforcer le lien avec l&rsquo;audience vis\u00e9e sur le long terme.<\/p>\n<p><a href=\"https:\/\/thelabinthebag.com\/fr\/wp-content\/uploads\/sites\/3\/2021\/07\/Chamber360_degustation1B.jpg\" data-rel=\"lightbox-image-21\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1490\" src=\"https:\/\/thelabinthebag.com\/fr\/wp-content\/uploads\/sites\/3\/2021\/07\/Chamber360_degustation1B-300x202.jpg\" alt=\"\" width=\"296\" height=\"199\" srcset=\"https:\/\/thelabinthebag.com\/fr\/wp-content\/uploads\/sites\/3\/2021\/07\/Chamber360_degustation1B-300x202.jpg 300w, https:\/\/thelabinthebag.com\/fr\/wp-content\/uploads\/sites\/3\/2021\/07\/Chamber360_degustation1B-768x518.jpg 768w, https:\/\/thelabinthebag.com\/fr\/wp-content\/uploads\/sites\/3\/2021\/07\/Chamber360_degustation1B.jpg 1000w\" sizes=\"auto, (max-width: 296px) 100vw, 296px\" \/><\/a> <a href=\"https:\/\/thelabinthebag.com\/fr\/wp-content\/uploads\/sites\/3\/2021\/07\/Space180-double_degustation1B.jpg\" data-rel=\"lightbox-image-22\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-1495\" src=\"https:\/\/thelabinthebag.com\/fr\/wp-content\/uploads\/sites\/3\/2021\/07\/Space180-double_degustation1B-300x202.jpg\" alt=\"\" width=\"300\" height=\"202\" srcset=\"https:\/\/thelabinthebag.com\/fr\/wp-content\/uploads\/sites\/3\/2021\/07\/Space180-double_degustation1B-300x202.jpg 300w, https:\/\/thelabinthebag.com\/fr\/wp-content\/uploads\/sites\/3\/2021\/07\/Space180-double_degustation1B-768x518.jpg 768w, https:\/\/thelabinthebag.com\/fr\/wp-content\/uploads\/sites\/3\/2021\/07\/Space180-double_degustation1B.jpg 1000w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p><a href=\"https:\/\/thelabinthebag.com\/fr\/wp-content\/uploads\/sites\/3\/2021\/07\/Space180-Double-_2-sans-toit.jpg\" data-rel=\"lightbox-image-23\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-1496 alignnone\" src=\"https:\/\/thelabinthebag.com\/fr\/wp-content\/uploads\/sites\/3\/2021\/07\/Space180-Double-_2-sans-toit-300x194.jpg\" alt=\"\" width=\"300\" height=\"194\" srcset=\"https:\/\/thelabinthebag.com\/fr\/wp-content\/uploads\/sites\/3\/2021\/07\/Space180-Double-_2-sans-toit-300x194.jpg 300w, https:\/\/thelabinthebag.com\/fr\/wp-content\/uploads\/sites\/3\/2021\/07\/Space180-Double-_2-sans-toit-768x497.jpg 768w, https:\/\/thelabinthebag.com\/fr\/wp-content\/uploads\/sites\/3\/2021\/07\/Space180-Double-_2-sans-toit.jpg 909w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><a href=\"https:\/\/thelabinthebag.com\/fr\/wp-content\/uploads\/sites\/3\/2021\/07\/Space180-plant.jpg\" data-rel=\"lightbox-image-24\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-1483 alignnone\" src=\"https:\/\/thelabinthebag.com\/fr\/wp-content\/uploads\/sites\/3\/2021\/07\/Space180-plant-300x177.jpg\" alt=\"\" width=\"300\" height=\"177\" srcset=\"https:\/\/thelabinthebag.com\/fr\/wp-content\/uploads\/sites\/3\/2021\/07\/Space180-plant-300x177.jpg 300w, https:\/\/thelabinthebag.com\/fr\/wp-content\/uploads\/sites\/3\/2021\/07\/Space180-plant-768x453.jpg 768w, https:\/\/thelabinthebag.com\/fr\/wp-content\/uploads\/sites\/3\/2021\/07\/Space180-plant.jpg 1000w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<\/div>\n<div class=\"su-tabs-pane su-u-clearfix su-u-trim\" data-title=\"Video\">\n<h2>Introduction aux espaces immersifs et multi-sensoriels<\/h2>\n<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" title=\"The Room for the senses - Immersive spaces\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/hK4Wn4NTMNw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":5,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-959","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Room for the senses\u00ae - Espace immersif multi-sensoriel<\/title>\n<meta name=\"description\" content=\"Espace immersif multi-sensoriel et modulable (90\u00b0, 180\u00b0, 270\u00b0, 360\u00b0, parcours, ...) pour des exp\u00e9riences innovantes.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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