{"id":1679,"date":"2024-09-25T14:09:35","date_gmt":"2024-09-25T13:09:35","guid":{"rendered":"https:\/\/thelabinthebag.com\/fr\/?p=1679"},"modified":"2024-09-30T17:22:13","modified_gmt":"2024-09-30T16:22:13","slug":"les-salles-immersives-de-the-lab-in-the-bag-au-service-de-la-recherche-sur-la-creativite-multisensorielle","status":"publish","type":"post","link":"https:\/\/thelabinthebag.com\/fr\/les-salles-immersives-de-the-lab-in-the-bag-au-service-de-la-recherche-sur-la-creativite-multisensorielle\/","title":{"rendered":"Les salles immersives de The Lab in the Bag\u00ae au service de la recherche sur la cr\u00e9ativit\u00e9 multisensorielle."},"content":{"rendered":"<h1><a href=\"https:\/\/thelabinthebag.com\/fr\/wp-content\/uploads\/sites\/3\/2024\/09\/salles-immersives-the-lab-in-the-bag-au-service-de-la-recherche-sur-la-creativite-multisensorielle.jpg\" data-rel=\"lightbox-image-0\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1680 size-large\" src=\"https:\/\/thelabinthebag.com\/fr\/wp-content\/uploads\/sites\/3\/2024\/09\/salles-immersives-the-lab-in-the-bag-au-service-de-la-recherche-sur-la-creativite-multisensorielle-1024x768.jpg\" alt=\"\" width=\"1024\" height=\"768\" srcset=\"https:\/\/thelabinthebag.com\/fr\/wp-content\/uploads\/sites\/3\/2024\/09\/salles-immersives-the-lab-in-the-bag-au-service-de-la-recherche-sur-la-creativite-multisensorielle-1024x768.jpg 1024w, https:\/\/thelabinthebag.com\/fr\/wp-content\/uploads\/sites\/3\/2024\/09\/salles-immersives-the-lab-in-the-bag-au-service-de-la-recherche-sur-la-creativite-multisensorielle-300x225.jpg 300w, https:\/\/thelabinthebag.com\/fr\/wp-content\/uploads\/sites\/3\/2024\/09\/salles-immersives-the-lab-in-the-bag-au-service-de-la-recherche-sur-la-creativite-multisensorielle-768x576.jpg 768w, https:\/\/thelabinthebag.com\/fr\/wp-content\/uploads\/sites\/3\/2024\/09\/salles-immersives-the-lab-in-the-bag-au-service-de-la-recherche-sur-la-creativite-multisensorielle-1536x1152.jpg 1536w, https:\/\/thelabinthebag.com\/fr\/wp-content\/uploads\/sites\/3\/2024\/09\/salles-immersives-the-lab-in-the-bag-au-service-de-la-recherche-sur-la-creativite-multisensorielle.jpg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/h1>\n<h2><b>\u201cMultisensorialit\u00e9 et cr\u00e9ativit\u00e9 : exploration d\u2019approches multisensorielles au service de la cr\u00e9ativit\u00e9\u201d : une th\u00e8se men\u00e9e dans une salle immersive multisensorielle The Lab in The Bag\u00ae !<\/b><\/h2>\n<p><span style=\"font-weight: 400\">Ce projet de recherche innovant, men\u00e9 par\u00a0 <\/span><a href=\"https:\/\/www.reperes.eu\/\"><b>Rep\u00e8res Insights<\/b><\/a><b>, <\/b><a href=\"https:\/\/www.institutlyfe.com\/institut-lyfe\/\"><b>l\u2019Institut Lyfe<\/b><\/a><span style=\"font-weight: 400\"> et le laboratoire <\/span><a href=\"https:\/\/cerag.univ-grenoble-alpes.fr\/fr\"><b>CERAG de l&rsquo;Universit\u00e9 Grenoble-Alpes<\/b><\/a><span style=\"font-weight: 400\">, a pour objectif de <\/span><strong>comprendre comment les environnements immersifs multisensoriels peuvent stimuler la cr\u00e9ativit\u00e9 des individus, dans la mesure ou celle-ci constitue un facteur cl\u00e9 pour le d\u00e9veloppement et l\u2019innovation en entreprise.<\/strong><\/p>\n<p><span style=\"font-weight: 400\">Ce projet, structur\u00e9 autour d&rsquo;une th\u00e8se <a href=\"https:\/\/www.enseignementsup-recherche.gouv.fr\/fr\/les-cifre-46510#:~:text=Le%20dispositif%20des%20Conventions%20industrielles%20de%20formation%20par%20la%20recherche\">CIFRE<\/a>*, conduite par<\/span> <a href=\"https:\/\/www.linkedin.com\/in\/lou-anne-delaroque-363558205\/\"><b>Lou-Anne Delaroque<\/b><\/a><span style=\"font-weight: 400\"> est financ\u00e9e par Rep\u00e8res Insights, leader en \u00e9valuation de l\u2019exp\u00e9rience consommateur, avec la supervision de :<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><a href=\"https:\/\/www.linkedin.com\/in\/innovationandmanagement\/\"><b>Guy Parmentier<\/b><\/a><span style=\"font-weight: 400\">, directeur de th\u00e8se et expert de la th\u00e9matique (CERAG)<\/span><\/li>\n<li style=\"font-weight: 400\"><a href=\"https:\/\/www.linkedin.com\/in\/marielle-salvador-4bb146b9\/\"><b>Marielle Salvador<\/b><\/a><span style=\"font-weight: 400\">, co-directrice de th\u00e8se (Institut Lyfe).\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><a href=\"https:\/\/www.linkedin.com\/in\/adrianagalinanesplaza\/\"><b>Adriana Gali\u00f1anes Plaza<\/b><\/a><span style=\"font-weight: 400\">, responsable scientifique (Rep\u00e8res)\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">L\u2019Institut Lyfe, \u00e9quip\u00e9 d\u2019une salle immersive multisensorielle <\/span><a href=\"https:\/\/thelabinthebag.com\/fr\/\"><b><i>The Lab in the Bag\u00ae<\/i><\/b><\/a><b><i> <\/i><\/b><b><i><\/i><\/b><span style=\"font-weight: 400\">depuis 2021, accueille cette recherche de terrain.<\/span><b><i><\/i><\/b><b><i><\/i><\/b><\/p>\n<h2><b>Une salle immersive unique pour explorer la cr\u00e9ativit\u00e9<\/b><\/h2>\n<p><span style=\"font-weight: 400\">Cette<\/span><b> salle immersive de 80<\/b><b>m\u00b2<\/b><b> est capable de projeter des images \u00e0 360\u00b0 avec interactions sensorielles, de diffuser des sons, des odeurs, et m\u00eame de simuler des conditions de temp\u00e9rature ou d\u2019humidit\u00e9.\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400\">Cet environnement permet de placer les participants dans des situations d\u2019immersion compl\u00e8te, lesquelles repr\u00e9sentent un terrain id\u00e9al pour identifier de mani\u00e8re contr\u00f4l\u00e9e les meilleures combinaisons de stimuli sensoriels qui favorisent la cr\u00e9ativit\u00e9 dans divers contextes professionnels.<\/span><\/p>\n<h2><b>Pourquoi utiliser des environnements immersifs multisensoriels ?<\/b><\/h2>\n<p><span style=\"font-weight: 400\">Les \u00e9tudes scientifiques montrent que les stimuli sensoriels (visuels, olfactifs, auditifs ou encore gustatifs) influencent de mani\u00e8re significative les \u00e9motions et le comportement des consommateurs. Il est en est d\u00e9duit que la stimulation produite par l\u2019environnement agit sur le plan cognitif, \u00e9motionnel et comportemental, et de la sorte influence les processus psychologiques de la cr\u00e9ativit\u00e9.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Dans ce cadre, les technologies immersives permettent de reproduire des environnements sensoriels tr\u00e8s pr\u00e9cis pour explorer cette relation.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Gr\u00e2ce aux salles immersives de <\/span><i><span style=\"font-weight: 400\">The Lab in the Bag\u00ae<\/span><\/i><span style=\"font-weight: 400\">, <\/span><b>il est possible de contr\u00f4ler et d\u2019ajuster ces stimuli pour comprendre leurs effets sur la cr\u00e9ativit\u00e9 individuelle et collective<\/b><span style=\"font-weight: 400\">, que ce soit \u00e0 travers des sons, des images, des odeurs, ou m\u00eame des sensations tactiles et thermiques.<\/span><\/p>\n<p><strong> Pour en savoir plus sur l&rsquo;exp\u00e9rience cr\u00e9ative multisensorielle, <\/strong><a href=\"https:\/\/thelabinthebag.com\/fr\/experience-creative-multisensorielle\/\"><span style=\"font-weight: 400\"><strong>d\u00e9couvrez notre \u00e9tude de cas sur le sujet<\/strong> <\/span><\/a><\/p>\n<h2><b>Un projet de recherche au service des entreprises<\/b><\/h2>\n<p><span style=\"font-weight: 400\">Les r\u00e9sultats de cette th\u00e8se CIFRE offriront des insights concrets pour les entreprises souhaitant int\u00e9grer des <\/span><b>environnements immersifs<\/b><span style=\"font-weight: 400\"> dans leurs processus de cr\u00e9ation. En effet, la cr\u00e9ativit\u00e9 est un levier strat\u00e9gique d&rsquo;innovation, permettant aux entreprises de se diff\u00e9rencier dans un march\u00e9 en constante \u00e9volution.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Gr\u00e2ce \u00e0 cette recherche, <\/span><i><span style=\"font-weight: 400\">Rep\u00e8res Insights et ses partenaires<\/span><\/i><span style=\"font-weight: 400\"> contribueront \u00e0 \u00e9laborer des recommandations pratiques sur l\u2019utilisation des environnements immersifs pour stimuler la cr\u00e9ativit\u00e9 dans des contextes professionnels divers, rendant cette technologie accessible \u00e0 toutes les entreprises, <\/span><b>quel que soit leur secteur d\u2019activit\u00e9<\/b><span style=\"font-weight: 400\">.<\/span><\/p>\n<h2><b>Collaboration scientifique et perspectives d\u2019avenir<\/b><\/h2>\n<p><span style=\"font-weight: 400\">Ce projet de recherche b\u00e9n\u00e9ficie de l\u2019expertise combin\u00e9e de Rep\u00e8res Insights, de l\u2019Institut Lyfe et du CERAG. En explorant de nouveaux territoires dans l\u2019innovation par la cr\u00e9ativit\u00e9, cette collaboration ouvre la voie \u00e0 des applications concr\u00e8tes dans le monde professionnel.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Pour les entreprises int\u00e9ress\u00e9es par ces approches novatrices, <\/span><i><span style=\"font-weight: 400\">The Lab in the Bag\u00ae<\/span><\/i><span style=\"font-weight: 400\">\u00a0offre des solutions immersives pr\u00eates \u00e0 \u00eatre int\u00e9gr\u00e9es dans des <\/span><b>processus d&rsquo;innovation<\/b><span style=\"font-weight: 400\">, de <\/span><b>formation<\/b><span style=\"font-weight: 400\"> ou d&rsquo;<\/span><b>exp\u00e9rimentation<\/b><span style=\"font-weight: 400\">, afin d\u2019am\u00e9liorer leurs pratiques cr\u00e9atives.<\/span><\/p>\n<h2><b>Devenir partenaire pour conduire les terrains de recherche<\/b><b>\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400\">Les \u00e9quipes charg\u00e9es du projet sont ouvertes aux collaborations. Les entreprises int\u00e9ress\u00e9es par les perspectives offertes par cette recherche peuvent les contacter pour en savoir plus sur les possibilit\u00e9s d\u2019int\u00e9gration des environnements immersifs dans leurs activit\u00e9s.<\/span><\/p>\n<h3><b>4 avantages pour les entreprises partenaires\u00a0 :\u00a0<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400\"><b><i>A<\/i><\/b><b><i>cc\u00e8s \u00e0 l&rsquo;innovation<\/i><\/b><span style=\"font-weight: 400\"> : acquisition de nouvelles m\u00e9thodologies pour int\u00e9grer l&rsquo;immersion multisensorielle dans vos produits ou services, am\u00e9liorant ainsi l&rsquo;exp\u00e9rience utilisateur finale.<\/span><\/li>\n<li style=\"font-weight: 400\"><b><i>Am\u00e9lioration des produits : <\/i><\/b><span style=\"font-weight: 400\">utilisation des r\u00e9sultats de la th\u00e8se pour d\u00e9velopper des produits plus engageants et cr\u00e9atifs, bas\u00e9s sur la base de preuves scientifiques des effets des stimuli sensoriels.<\/span><\/li>\n<li style=\"font-weight: 400\"><b><i>Leadership en cr\u00e9ativit\u00e9 : <\/i><\/b><span style=\"font-weight: 400\">positionnement comme leader dans l&rsquo;adoption de pratiques innovantes bas\u00e9es sur la recherche avanc\u00e9e en cr\u00e9ativit\u00e9 et renforcement de votre image de marque.<\/span><\/li>\n<\/ul>\n<p><b><i>Collaborations futures : <\/i><\/b>p<span style=\"font-weight: 400\">ossibilit\u00e9 de collaborations prolong\u00e9es pour de futures exp\u00e9riences R&amp;D, et s\u00e9curisation d&rsquo;un partenariat \u00e0 long terme.<\/span><\/p>\n<h3><b>Contactez Rep\u00e8res pour devenir partenaire ou obtenir plus d\u2019informations sur ce projet de recherche :<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Fran\u00e7ois Abiven, directeur g\u00e9n\u00e9ral, : <\/span><a href=\"mailto:f.abiven@reperes.net\"><b>f.abiven@reperes.net<\/b><\/a><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Adriana Gali\u00f1anes Plaza, directrice scientifique :<\/span><b>\u00a0<\/b><a href=\"mailto:a.galinanes@reperes.net\"><b>a.galinanes@reperes.net<\/b><\/a><\/li>\n<li style=\"font-weight: 400\">Lou-Anne Delaroque, doctorante : <a href=\"mailto:l.delaroque@reperes.net\"><b>l.delaroque@reperes.net<\/b><\/a><\/li>\n<\/ul>\n<h2><b>Pour aller plus loin<\/b><\/h2>\n<p><span style=\"font-weight: 400\">Explorez l&rsquo;exp\u00e9rience cr\u00e9ative multisensorielle sous tous les angles gr\u00e2ce aux <\/span><a href=\"https:\/\/thelabinthebag.com\/fr\/replays-webinaires-immersion-sensorialite-creativite\/https:\/\/thelabinthebag.com\/fr\/replays-webinaires-immersion-sensorialite-creativite\/\"><b>replays de nos webinaires \u201cImmersion, Sensorialit\u00e9 et Cr\u00e9ativit\u00e9\u201d<\/b><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>* <em><span style=\"font-weight: 400\">Le dispositif des Conventions industrielles de formation par la recherche (Cifre) permet \u00e0 l&rsquo;entreprise de b\u00e9n\u00e9ficier d&rsquo;une aide financi\u00e8re pour recruter un jeune doctorant dont les travaux de recherche, encadr\u00e9s par un laboratoire public de recherche, conduiront \u00e0 la soutenance d&rsquo;une th\u00e8se. <\/span><span style=\"font-weight: 400\">Source : Minist\u00e8re de l\u2019Enseignement sup\u00e9rieur et de la Recherche.<\/span><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cMultisensorialit\u00e9 et cr\u00e9ativit\u00e9 : exploration d\u2019approches multisensorielles au service de la cr\u00e9ativit\u00e9\u201d : une th\u00e8se men\u00e9e dans une salle immersive multisensorielle The Lab in The Bag\u00ae ! Ce projet de recherche innovant, men\u00e9 par\u00a0 Rep\u00e8res Insights, l\u2019Institut Lyfe et le laboratoire CERAG de l&rsquo;Universit\u00e9 Grenoble-Alpes, a pour objectif de comprendre comment les environnements immersifs multisensoriels [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":1680,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1679","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Les salles immersives de The Lab in the Bag\u00ae au service de la recherche sur la cr\u00e9ativit\u00e9 multisensorielle. - THE LAB in The Bag FR<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thelabinthebag.com\/fr\/les-salles-immersives-de-the-lab-in-the-bag-au-service-de-la-recherche-sur-la-creativite-multisensorielle\/\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"manon\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/thelabinthebag.com\\\/fr\\\/les-salles-immersives-de-the-lab-in-the-bag-au-service-de-la-recherche-sur-la-creativite-multisensorielle\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/thelabinthebag.com\\\/fr\\\/les-salles-immersives-de-the-lab-in-the-bag-au-service-de-la-recherche-sur-la-creativite-multisensorielle\\\/\"},\"author\":{\"name\":\"manon\",\"@id\":\"https:\\\/\\\/thelabinthebag.com\\\/fr\\\/#\\\/schema\\\/person\\\/bece562eab03b04af9fa208090beac28\"},\"headline\":\"Les salles immersives de The Lab in the Bag\u00ae au service de la recherche sur la cr\u00e9ativit\u00e9 multisensorielle.\",\"datePublished\":\"2024-09-25T13:09:35+00:00\",\"dateModified\":\"2024-09-30T16:22:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/thelabinthebag.com\\\/fr\\\/les-salles-immersives-de-the-lab-in-the-bag-au-service-de-la-recherche-sur-la-creativite-multisensorielle\\\/\"},\"wordCount\":921,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/thelabinthebag.com\\\/fr\\\/les-salles-immersives-de-the-lab-in-the-bag-au-service-de-la-recherche-sur-la-creativite-multisensorielle\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/thelabinthebag.com\\\/fr\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2024\\\/09\\\/salles-immersives-the-lab-in-the-bag-au-service-de-la-recherche-sur-la-creativite-multisensorielle.jpg\",\"articleSection\":[\"Actualit\u00e9s\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/thelabinthebag.com\\\/fr\\\/les-salles-immersives-de-the-lab-in-the-bag-au-service-de-la-recherche-sur-la-creativite-multisensorielle\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/thelabinthebag.com\\\/fr\\\/les-salles-immersives-de-the-lab-in-the-bag-au-service-de-la-recherche-sur-la-creativite-multisensorielle\\\/\",\"url\":\"https:\\\/\\\/thelabinthebag.com\\\/fr\\\/les-salles-immersives-de-the-lab-in-the-bag-au-service-de-la-recherche-sur-la-creativite-multisensorielle\\\/\",\"name\":\"Les salles immersives de The Lab in the Bag\u00ae au service de la recherche sur la cr\u00e9ativit\u00e9 multisensorielle. - 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