{"id":688,"date":"2017-02-15T15:42:14","date_gmt":"2017-02-15T14:42:14","guid":{"rendered":"https:\/\/thelabinthebag.com\/?page_id=688"},"modified":"2023-01-22T19:11:48","modified_gmt":"2023-01-22T18:11:48","slug":"immersive-room","status":"publish","type":"page","link":"https:\/\/thelabinthebag.com\/immersive-room\/","title":{"rendered":"Immersive and multi-sensory spaces"},"content":{"rendered":"<p id=\"tw-target-text\" class=\"tw-data-text tw-ta tw-text-small\"><span lang=\"en\"><div class=\"su-tabs su-tabs-style-default su-tabs-mobile-stack\" data-active=\"1\" data-scroll-offset=\"0\" data-anchor-in-url=\"no\"><div class=\"su-tabs-nav\"><span class=\"\" data-anchor=\"description\" data-url=\"\" data-target=\"blank\" tabindex=\"0\" role=\"button\">Description<\/span><span class=\"\" data-anchor=\"offer\" data-url=\"\" data-target=\"blank\" tabindex=\"0\" role=\"button\">Offer<\/span><span class=\"\" data-anchor=\"use-cases\" data-url=\"\" data-target=\"blank\" tabindex=\"0\" role=\"button\">Use cases<\/span><span class=\"\" data-anchor=\"video\" data-url=\"\" data-target=\"blank\" tabindex=\"0\" role=\"button\">Video<\/span><\/div><div class=\"su-tabs-panes\"><div class=\"su-tabs-pane su-u-clearfix su-u-trim\" data-title=\"Description\"><\/span><\/p>\n<h1 class=\"tw-data-text tw-ta tw-text-small\" style=\"text-align: center;\">CREATING AND EXPERIMENTING<\/h1>\n<p><a href=\"https:\/\/thelabinthebag.com\/wp-content\/uploads\/2023\/01\/TRFTS_MeetingImmersiveSpace.jpg\" data-rel=\"lightbox-image-0\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1335 size-large\" src=\"https:\/\/thelabinthebag.com\/wp-content\/uploads\/2023\/01\/TRFTS_MeetingImmersiveSpace-e1674408750432-1024x417.jpg\" alt=\"\" width=\"1024\" height=\"417\" srcset=\"https:\/\/thelabinthebag.com\/wp-content\/uploads\/2023\/01\/TRFTS_MeetingImmersiveSpace-e1674408750432-1024x417.jpg 1024w, https:\/\/thelabinthebag.com\/wp-content\/uploads\/2023\/01\/TRFTS_MeetingImmersiveSpace-e1674408750432-300x122.jpg 300w, https:\/\/thelabinthebag.com\/wp-content\/uploads\/2023\/01\/TRFTS_MeetingImmersiveSpace-e1674408750432-768x313.jpg 768w, https:\/\/thelabinthebag.com\/wp-content\/uploads\/2023\/01\/TRFTS_MeetingImmersiveSpace-e1674408750432.jpg 1439w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<h2 style=\"text-align: center;\"><strong>Immersive multi-sensory environments<\/strong> are a great tool for boosting team creativity, exploring possibilities, prototyping and testing customer experiences.<\/h2>\n<p>The mobilisation of all the senses and the possibility of interacting collectively are real levers to reinforce the creative dynamic and sublimate the simulated experiences.<\/p>\n<ul>\n<li class=\"tw-data-text tw-ta tw-text-small\"><strong>Choose the experimental contexts:<\/strong> interior, exterior, sea, mountain, countryside, city &#8230;<\/li>\n<li class=\"tw-data-text tw-ta tw-text-small\"><strong>Control the environmental parameters:<\/strong> visual, olfaction, haptics, sounds<\/li>\n<li class=\"tw-data-text tw-ta tw-text-small\"><strong><span lang=\"en\">Studying product interactions \/ contexts to better define and adapt the elements of the offer<\/span><\/strong><\/li>\n<\/ul>\n<div id=\"attachment_1179\" style=\"width: 890px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/thelabinthebag.com\/wp-content\/uploads\/2021\/04\/Sensory-effects-e1674409388994.jpg\" data-rel=\"lightbox-image-1\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1179\" class=\"wp-image-1179 size-full\" src=\"https:\/\/thelabinthebag.com\/wp-content\/uploads\/2021\/04\/Sensory-effects-e1674409388994.jpg\" alt=\"\" width=\"880\" height=\"200\" srcset=\"https:\/\/thelabinthebag.com\/wp-content\/uploads\/2021\/04\/Sensory-effects-e1674409388994.jpg 880w, https:\/\/thelabinthebag.com\/wp-content\/uploads\/2021\/04\/Sensory-effects-e1674409388994-300x68.jpg 300w, https:\/\/thelabinthebag.com\/wp-content\/uploads\/2021\/04\/Sensory-effects-e1674409388994-768x175.jpg 768w\" sizes=\"(max-width: 880px) 100vw, 880px\" \/><\/a><p id=\"caption-attachment-1179\" class=\"wp-caption-text\">Examples of sensory effects available<\/p><\/div>\n<blockquote>\n<h4>A space to experience engaging the senses<\/h4>\n<\/blockquote>\n<ul>\n<li>Situational experiences<\/li>\n<li>Collective sensory immersions<\/li>\n<li>Interactivity<\/li>\n<li>100% spatialized stimuli<\/li>\n<li>Connected objects<\/li>\n<\/ul>\n<p><strong>All audiences<\/strong><\/p>\n<ul>\n<li>Customers, Employees, Visitors, Designers, Experts&#8230;<\/li>\n<\/ul>\n<h2>Key advantages<\/h2>\n<ul>\n<li>Extracting oneself from automatic thinking<\/li>\n<li>Encourage new ideas<\/li>\n<li>Neutralise the time effect<\/li>\n<li>Multiply the contexts and detect the best product-context pairing<\/li>\n<li>Test as close to reality as possible by varying all the sensory parameters<\/li>\n<li>Equip and provide multi-sensory meeting rooms<\/li>\n<\/ul>\n<p><a class=\"button\" href=\"\/contact-us\">Contact us<\/a><\/p>\n<\/div>\n<div class=\"su-tabs-pane su-u-clearfix su-u-trim\" data-title=\"Offer\">\n<p><a href=\"https:\/\/thelabinthebag.com\/wp-content\/uploads\/2023\/01\/Immersivemeeting_beach.jpg\" data-rel=\"lightbox-image-2\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1339 size-large\" src=\"https:\/\/thelabinthebag.com\/wp-content\/uploads\/2023\/01\/Immersivemeeting_beach-e1674409221610-1024x460.jpg\" alt=\"\" width=\"1024\" height=\"460\" srcset=\"https:\/\/thelabinthebag.com\/wp-content\/uploads\/2023\/01\/Immersivemeeting_beach-e1674409221610-1024x460.jpg 1024w, https:\/\/thelabinthebag.com\/wp-content\/uploads\/2023\/01\/Immersivemeeting_beach-e1674409221610-300x135.jpg 300w, https:\/\/thelabinthebag.com\/wp-content\/uploads\/2023\/01\/Immersivemeeting_beach-e1674409221610-768x345.jpg 768w, https:\/\/thelabinthebag.com\/wp-content\/uploads\/2023\/01\/Immersivemeeting_beach-e1674409221610.jpg 1344w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<h1 style=\"text-align: center;\">The different settings of multi-sensory spaces<\/h1>\n<h3 style=\"text-align: center;\"><em>2 types of use: event and permanent<\/em><\/h3>\n<p>There are 2 main types of use for immersive rooms&#8230;<\/p>\n<ul>\n<li><strong>Event-based<\/strong>: targeted use for a specific content and for a few days only<\/li>\n<li><strong>Permanen<\/strong>t: continuous use over at least 1 year with the possibility of putting forward numerous contents and reinventing the business model<\/li>\n<\/ul>\n<h2>Multiple possibilities of immersive and multi-sensory solutions<\/h2>\n<h3 style=\"text-align: center;\">Transformation of a place into an immersive space<\/h3>\n<p><a href=\"https:\/\/thelabinthebag.com\/wp-content\/uploads\/2023\/01\/untitled.4692-scaled.jpg\" data-rel=\"lightbox-image-3\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-1352\" src=\"https:\/\/thelabinthebag.com\/wp-content\/uploads\/2023\/01\/untitled.4692-1024x415.jpg\" alt=\"\" width=\"1024\" height=\"415\" srcset=\"https:\/\/thelabinthebag.com\/wp-content\/uploads\/2023\/01\/untitled.4692-1024x415.jpg 1024w, https:\/\/thelabinthebag.com\/wp-content\/uploads\/2023\/01\/untitled.4692-300x122.jpg 300w, https:\/\/thelabinthebag.com\/wp-content\/uploads\/2023\/01\/untitled.4692-768x311.jpg 768w, https:\/\/thelabinthebag.com\/wp-content\/uploads\/2023\/01\/untitled.4692-1536x623.jpg 1536w, https:\/\/thelabinthebag.com\/wp-content\/uploads\/2023\/01\/untitled.4692-2048x830.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<hr \/>\n<h3 style=\"text-align: center;\">Immersive booth<\/h3>\n\n\t\t<style type=\"text\/css\">\n\t\t\t#gallery-1 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 50%;\n\t\t\t}\n\t\t\t#gallery-1 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-1' class='gallery galleryid-688 gallery-columns-2 gallery-size-medium'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/thelabinthebag.com\/wp-content\/uploads\/2023\/01\/FullLabimmersif1000x1500-e1674410546339.jpg' title=\"\" data-rl_title=\"\" class=\"rl-gallery-link\" data-rl_caption=\"\" data-rel=\"lightbox-gallery-1\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"167\" src=\"https:\/\/thelabinthebag.com\/wp-content\/uploads\/2023\/01\/FullLabimmersif1000x1500-e1674410546339-300x167.jpg\" class=\"attachment-medium size-medium\" alt=\"\" aria-describedby=\"gallery-1-1346\" srcset=\"https:\/\/thelabinthebag.com\/wp-content\/uploads\/2023\/01\/FullLabimmersif1000x1500-e1674410546339-300x167.jpg 300w, https:\/\/thelabinthebag.com\/wp-content\/uploads\/2023\/01\/FullLabimmersif1000x1500-e1674410546339-1024x569.jpg 1024w, https:\/\/thelabinthebag.com\/wp-content\/uploads\/2023\/01\/FullLabimmersif1000x1500-e1674410546339-768x427.jpg 768w, https:\/\/thelabinthebag.com\/wp-content\/uploads\/2023\/01\/FullLabimmersif1000x1500-e1674410546339-1536x854.jpg 1536w, https:\/\/thelabinthebag.com\/wp-content\/uploads\/2023\/01\/FullLabimmersif1000x1500-e1674410546339.jpg 1920w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-1-1346'>\n\t\t\t\tClassic\n\t\t\t\t<\/dd><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/thelabinthebag.com\/wp-content\/uploads\/2023\/01\/FullLabimmersif1500x1500-scaled-e1674410562798.jpg' title=\"\" data-rl_title=\"\" class=\"rl-gallery-link\" data-rl_caption=\"\" data-rel=\"lightbox-gallery-1\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"122\" src=\"https:\/\/thelabinthebag.com\/wp-content\/uploads\/2023\/01\/FullLabimmersif1500x1500-scaled-e1674410562798-300x122.jpg\" class=\"attachment-medium size-medium\" alt=\"\" aria-describedby=\"gallery-1-1347\" srcset=\"https:\/\/thelabinthebag.com\/wp-content\/uploads\/2023\/01\/FullLabimmersif1500x1500-scaled-e1674410562798-300x122.jpg 300w, https:\/\/thelabinthebag.com\/wp-content\/uploads\/2023\/01\/FullLabimmersif1500x1500-scaled-e1674410562798-1024x415.jpg 1024w, https:\/\/thelabinthebag.com\/wp-content\/uploads\/2023\/01\/FullLabimmersif1500x1500-scaled-e1674410562798-768x312.jpg 768w, https:\/\/thelabinthebag.com\/wp-content\/uploads\/2023\/01\/FullLabimmersif1500x1500-scaled-e1674410562798-1536x623.jpg 1536w, https:\/\/thelabinthebag.com\/wp-content\/uploads\/2023\/01\/FullLabimmersif1500x1500-scaled-e1674410562798.jpg 1920w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-1-1347'>\n\t\t\t\tXL\n\t\t\t\t<\/dd><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<hr \/>\n<h3 style=\"text-align: center;\">Immersive spaces &#8211; Square models<\/h3>\n\n\t\t<style type=\"text\/css\">\n\t\t\t#gallery-2 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-2 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 50%;\n\t\t\t}\n\t\t\t#gallery-2 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-2 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-2' class='gallery galleryid-688 gallery-columns-2 gallery-size-medium'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/thelabinthebag.com\/wp-content\/uploads\/2023\/01\/Immersiveroom-1.jpg' title=\"\" data-rl_title=\"\" class=\"rl-gallery-link\" data-rl_caption=\"\" data-rel=\"lightbox-gallery-2\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"122\" src=\"https:\/\/thelabinthebag.com\/wp-content\/uploads\/2023\/01\/Immersiveroom-1-300x122.jpg\" class=\"attachment-medium size-medium\" alt=\"\" aria-describedby=\"gallery-2-1348\" srcset=\"https:\/\/thelabinthebag.com\/wp-content\/uploads\/2023\/01\/Immersiveroom-1-300x122.jpg 300w, https:\/\/thelabinthebag.com\/wp-content\/uploads\/2023\/01\/Immersiveroom-1-1024x415.jpg 1024w, https:\/\/thelabinthebag.com\/wp-content\/uploads\/2023\/01\/Immersiveroom-1-768x312.jpg 768w, https:\/\/thelabinthebag.com\/wp-content\/uploads\/2023\/01\/Immersiveroom-1-1536x623.jpg 1536w, https:\/\/thelabinthebag.com\/wp-content\/uploads\/2023\/01\/Immersiveroom-1.jpg 1920w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-2-1348'>\n\t\t\t\tClassic\n\t\t\t\t<\/dd><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/thelabinthebag.com\/wp-content\/uploads\/2023\/01\/ImmersiveroomXL-1.jpg' title=\"\" data-rl_title=\"\" class=\"rl-gallery-link\" data-rl_caption=\"\" data-rel=\"lightbox-gallery-2\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"122\" src=\"https:\/\/thelabinthebag.com\/wp-content\/uploads\/2023\/01\/ImmersiveroomXL-1-300x122.jpg\" class=\"attachment-medium size-medium\" alt=\"\" aria-describedby=\"gallery-2-1349\" srcset=\"https:\/\/thelabinthebag.com\/wp-content\/uploads\/2023\/01\/ImmersiveroomXL-1-300x122.jpg 300w, https:\/\/thelabinthebag.com\/wp-content\/uploads\/2023\/01\/ImmersiveroomXL-1-1024x415.jpg 1024w, https:\/\/thelabinthebag.com\/wp-content\/uploads\/2023\/01\/ImmersiveroomXL-1-768x312.jpg 768w, https:\/\/thelabinthebag.com\/wp-content\/uploads\/2023\/01\/ImmersiveroomXL-1-1536x623.jpg 1536w, https:\/\/thelabinthebag.com\/wp-content\/uploads\/2023\/01\/ImmersiveroomXL-1.jpg 1920w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-2-1349'>\n\t\t\t\tXL\n\t\t\t\t<\/dd><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<hr \/>\n<h3 style=\"text-align: center;\">Immersive spaces &#8211; Round models<\/h3>\n\n\t\t<style type=\"text\/css\">\n\t\t\t#gallery-3 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-3 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 50%;\n\t\t\t}\n\t\t\t#gallery-3 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-3 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-3' class='gallery galleryid-688 gallery-columns-2 gallery-size-large'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/thelabinthebag.com\/wp-content\/uploads\/2023\/01\/Immersivespace180.jpg' title=\"\" data-rl_title=\"\" class=\"rl-gallery-link\" data-rl_caption=\"\" data-rel=\"lightbox-gallery-3\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"421\" src=\"https:\/\/thelabinthebag.com\/wp-content\/uploads\/2023\/01\/Immersivespace180-1024x421.jpg\" class=\"attachment-large size-large\" alt=\"\" aria-describedby=\"gallery-3-1351\" srcset=\"https:\/\/thelabinthebag.com\/wp-content\/uploads\/2023\/01\/Immersivespace180-1024x421.jpg 1024w, https:\/\/thelabinthebag.com\/wp-content\/uploads\/2023\/01\/Immersivespace180-300x123.jpg 300w, https:\/\/thelabinthebag.com\/wp-content\/uploads\/2023\/01\/Immersivespace180-768x316.jpg 768w, https:\/\/thelabinthebag.com\/wp-content\/uploads\/2023\/01\/Immersivespace180-1536x632.jpg 1536w, https:\/\/thelabinthebag.com\/wp-content\/uploads\/2023\/01\/Immersivespace180.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-3-1351'>\n\t\t\t\t180\n\t\t\t\t<\/dd><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/thelabinthebag.com\/wp-content\/uploads\/2023\/01\/270-360-immersiveroom.jpg' title=\"\" data-rl_title=\"\" class=\"rl-gallery-link\" data-rl_caption=\"\" data-rel=\"lightbox-gallery-3\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"415\" src=\"https:\/\/thelabinthebag.com\/wp-content\/uploads\/2023\/01\/270-360-immersiveroom-1024x415.jpg\" class=\"attachment-large size-large\" alt=\"\" aria-describedby=\"gallery-3-1350\" srcset=\"https:\/\/thelabinthebag.com\/wp-content\/uploads\/2023\/01\/270-360-immersiveroom-1024x415.jpg 1024w, https:\/\/thelabinthebag.com\/wp-content\/uploads\/2023\/01\/270-360-immersiveroom-300x122.jpg 300w, https:\/\/thelabinthebag.com\/wp-content\/uploads\/2023\/01\/270-360-immersiveroom-768x312.jpg 768w, https:\/\/thelabinthebag.com\/wp-content\/uploads\/2023\/01\/270-360-immersiveroom-1536x623.jpg 1536w, https:\/\/thelabinthebag.com\/wp-content\/uploads\/2023\/01\/270-360-immersiveroom.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-3-1350'>\n\t\t\t\t270\/360\n\t\t\t\t<\/dd><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<p>&nbsp;<\/p>\n<\/div>\n<div class=\"su-tabs-pane su-u-clearfix su-u-trim\" data-title=\"Use cases\">\n<p><a href=\"https:\/\/thelabinthebag.com\/wp-content\/uploads\/2021\/04\/use-cases.jpg\" data-rel=\"lightbox-image-10\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1196 aligncenter\" src=\"https:\/\/thelabinthebag.com\/wp-content\/uploads\/2021\/04\/use-cases.jpg\" alt=\"\" width=\"695\" height=\"291\" srcset=\"https:\/\/thelabinthebag.com\/wp-content\/uploads\/2021\/04\/use-cases.jpg 695w, https:\/\/thelabinthebag.com\/wp-content\/uploads\/2021\/04\/use-cases-300x126.jpg 300w\" sizes=\"(max-width: 695px) 100vw, 695px\" \/><\/a><\/p>\n<h1>Use cases<\/h1>\n<h2><a href=\"https:\/\/thelabinthebag.com\/wp-content\/uploads\/2021\/04\/market-research-logo.jpg\" data-rel=\"lightbox-image-11\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1200\" src=\"https:\/\/thelabinthebag.com\/wp-content\/uploads\/2021\/04\/market-research-logo.jpg\" alt=\"\" width=\"70\" height=\"70\" \/><\/a>Market research, Brainstorming and R&amp;D<\/h2>\n<ul>\n<li>Qualitative and quantitative research in situation<\/li>\n<li>Creativity \/ multi-sensory brainstorming<\/li>\n<li>Contextual and multi-scenario experimentation<\/li>\n<li>Optimisation of the customer experience<\/li>\n<li>Product testing in situation<\/li>\n<\/ul>\n<p>Immersive multi-sensory environments are a great tool to boost the creativity of a team, explore possibilities, prototype and test customer experiences.<\/p>\n<p>The mobilisation of all the senses and the possibility of interacting collectively are real levers for strengthening the creative dynamic and sublimate the simulated experiences.<\/p>\n\n\t\t<style type=\"text\/css\">\n\t\t\t#gallery-4 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-4 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 25%;\n\t\t\t}\n\t\t\t#gallery-4 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-4 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-4' class='gallery galleryid-688 gallery-columns-4 gallery-size-medium'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/thelabinthebag.com\/wp-content\/uploads\/2017\/02\/Bureau.jpg' title=\"\" data-rl_title=\"\" class=\"rl-gallery-link\" data-rl_caption=\"\" data-rel=\"lightbox-gallery-4\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"194\" src=\"https:\/\/thelabinthebag.com\/wp-content\/uploads\/2017\/02\/Bureau-300x194.jpg\" class=\"attachment-medium size-medium\" alt=\"Immersive Room-sensory-haptic-speakers-multisensory-polysensory-scents-test-wind-mist-sound-effects-smoke-chamber-consumer-product\" srcset=\"https:\/\/thelabinthebag.com\/wp-content\/uploads\/2017\/02\/Bureau-300x194.jpg 300w, https:\/\/thelabinthebag.com\/wp-content\/uploads\/2017\/02\/Bureau.jpg 800w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/thelabinthebag.com\/wp-content\/uploads\/2017\/02\/Terrasse.jpg' title=\"\" data-rl_title=\"\" class=\"rl-gallery-link\" data-rl_caption=\"\" data-rel=\"lightbox-gallery-4\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"194\" src=\"https:\/\/thelabinthebag.com\/wp-content\/uploads\/2017\/02\/Terrasse-300x194.jpg\" class=\"attachment-medium size-medium\" alt=\"Immersive Room-sensory-haptic-speakers-multisensory-polysensory-scents-test-wind-mist-sound-effects-smoke-chamber-consumer-product\" srcset=\"https:\/\/thelabinthebag.com\/wp-content\/uploads\/2017\/02\/Terrasse-300x194.jpg 300w, https:\/\/thelabinthebag.com\/wp-content\/uploads\/2017\/02\/Terrasse.jpg 800w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/thelabinthebag.com\/wp-content\/uploads\/2017\/02\/Plage-feu-de-bois.jpg' title=\"\" data-rl_title=\"\" class=\"rl-gallery-link\" data-rl_caption=\"\" data-rel=\"lightbox-gallery-4\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"194\" src=\"https:\/\/thelabinthebag.com\/wp-content\/uploads\/2017\/02\/Plage-feu-de-bois-300x194.jpg\" class=\"attachment-medium size-medium\" alt=\"Immersive Room-sensory-haptic-speakers-multisensory-polysensory-scents-test-wind-mist-sound-effects-smoke-chamber-consumer-product\" srcset=\"https:\/\/thelabinthebag.com\/wp-content\/uploads\/2017\/02\/Plage-feu-de-bois-300x194.jpg 300w, https:\/\/thelabinthebag.com\/wp-content\/uploads\/2017\/02\/Plage-feu-de-bois.jpg 800w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/thelabinthebag.com\/wp-content\/uploads\/2017\/02\/Plage.jpg' title=\"\" data-rl_title=\"\" class=\"rl-gallery-link\" data-rl_caption=\"\" data-rel=\"lightbox-gallery-4\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"194\" src=\"https:\/\/thelabinthebag.com\/wp-content\/uploads\/2017\/02\/Plage-300x194.jpg\" class=\"attachment-medium size-medium\" alt=\"Immersive Room-sensory-haptic-speakers-multisensory-polysensory-scents-test-wind-mist-sound-effects-smoke-chamber-consumer-product\" srcset=\"https:\/\/thelabinthebag.com\/wp-content\/uploads\/2017\/02\/Plage-300x194.jpg 300w, https:\/\/thelabinthebag.com\/wp-content\/uploads\/2017\/02\/Plage.jpg 800w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/thelabinthebag.com\/wp-content\/uploads\/2017\/02\/Grande-distribution.jpg' title=\"\" data-rl_title=\"\" class=\"rl-gallery-link\" data-rl_caption=\"\" data-rel=\"lightbox-gallery-4\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"194\" src=\"https:\/\/thelabinthebag.com\/wp-content\/uploads\/2017\/02\/Grande-distribution-300x194.jpg\" class=\"attachment-medium size-medium\" alt=\"Immersive Room-sensory-haptic-speakers-multisensory-polysensory-scents-test-wind-mist-sound-effects-smoke-chamber-consumer-product\" srcset=\"https:\/\/thelabinthebag.com\/wp-content\/uploads\/2017\/02\/Grande-distribution-300x194.jpg 300w, https:\/\/thelabinthebag.com\/wp-content\/uploads\/2017\/02\/Grande-distribution.jpg 800w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/thelabinthebag.com\/wp-content\/uploads\/2017\/02\/Parc.jpg' title=\"\" data-rl_title=\"\" class=\"rl-gallery-link\" data-rl_caption=\"\" data-rel=\"lightbox-gallery-4\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"194\" src=\"https:\/\/thelabinthebag.com\/wp-content\/uploads\/2017\/02\/Parc-300x194.jpg\" class=\"attachment-medium size-medium\" alt=\"Immersive Room-sensory-haptic-speakers-multisensory-polysensory-scents-test-wind-mist-sound-effects-smoke-chamber-consumer-product\" srcset=\"https:\/\/thelabinthebag.com\/wp-content\/uploads\/2017\/02\/Parc-300x194.jpg 300w, https:\/\/thelabinthebag.com\/wp-content\/uploads\/2017\/02\/Parc.jpg 800w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/thelabinthebag.com\/wp-content\/uploads\/2017\/02\/Bo\u00eete-de-nuit1.jpg' title=\"\" data-rl_title=\"\" class=\"rl-gallery-link\" data-rl_caption=\"\" data-rel=\"lightbox-gallery-4\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"194\" src=\"https:\/\/thelabinthebag.com\/wp-content\/uploads\/2017\/02\/Bo\u00eete-de-nuit1-300x194.jpg\" class=\"attachment-medium size-medium\" alt=\"Immersive Room-sensory-haptic-speakers-multisensory-polysensory-scents-test-wind-mist-sound-effects-smoke-chamber-consumer-product\" srcset=\"https:\/\/thelabinthebag.com\/wp-content\/uploads\/2017\/02\/Bo\u00eete-de-nuit1-300x194.jpg 300w, https:\/\/thelabinthebag.com\/wp-content\/uploads\/2017\/02\/Bo\u00eete-de-nuit1.jpg 800w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/thelabinthebag.com\/wp-content\/uploads\/2017\/02\/Bar-Lounge.jpg' title=\"\" data-rl_title=\"\" class=\"rl-gallery-link\" data-rl_caption=\"\" data-rel=\"lightbox-gallery-4\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"194\" src=\"https:\/\/thelabinthebag.com\/wp-content\/uploads\/2017\/02\/Bar-Lounge-300x194.jpg\" class=\"attachment-medium size-medium\" alt=\"Immersive Room-sensory-haptic-speakers-multisensory-polysensory-scents-test-wind-mist-sound-effects-smoke-chamber-consumer-product\" srcset=\"https:\/\/thelabinthebag.com\/wp-content\/uploads\/2017\/02\/Bar-Lounge-300x194.jpg 300w, https:\/\/thelabinthebag.com\/wp-content\/uploads\/2017\/02\/Bar-Lounge.jpg 800w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<h4>Example of use case<\/h4>\n<p>Thanks to the immersive room The Room For The Senses, the research institute <a href=\"https:\/\/reperes.eu\/\">REPERES<\/a> and <a href=\"http:\/\/www2.agroparistech.fr\/\" class=\"broken_link\">AGROPARISTECH<\/a> are evaluating the impact of the context on the appreciation of food products.<\/p>\n<p>A test of non-alcoholic beer conducted in two immersive environments environments (beach and nightclub), compared to a measurement in sensory boxes, has thus made it possible to make product-context associations and to validate the power of immersion (suppression of the impact of immersion and time of tasting on product appreciation)<\/p>\n<h2 style=\"text-align: center;\"><span style=\"color: #999999;\"><strong>SILVER TROPHY<\/strong><\/span><\/h2>\n<h2 style=\"text-align: center;\">Innovation in the data collection at the Troph\u00e9es \u00c9tudes et Innovations 2017 &#8211; <a href=\"http:\/\/www.printemps-etudes.com\/\">Printemps des \u00c9tudes<\/a><\/h2>\n<h4 style=\"text-align: center;\"><em>A multi-sensory immersive room to measure the effects of the context<\/em><\/h4>\n<p>&nbsp;<\/p>\n<p><strong>Click here to read the summary of\u00a0 <a href=\"https:\/\/www.slideshare.net\/f.abiven\/immersive-room-survey-agroparistech-reperes-march-2017\">Survey agroparistech reperes (march 2017)<\/a><\/strong><\/p>\n<p>sciencedirect.com <a href=\"https:\/\/www.sciencedirect.com\/science\/article\/abs\/pii\/S0950329319300205\" class=\"broken_link\">link\u00a0<\/a><\/p>\n<p><a class=\"twitter-timeline-link\" title=\"http:\/\/www.offremedia.com\/cas-de-linstitut-reperes-trophee-argent-dans-la-categorie-innovation-dans-le-recueil-de-donnees-aux\" href=\"https:\/\/t.co\/nfwcr303SS\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><span class=\"invisible\">http:\/\/www.<\/span><span class=\"js-display-url\">offremedia.com\/cas-de-linstit<\/span><span class=\"invisible\">ut-reperes-trophee-argent-dans-la-categorie-innovation-dans-le-recueil-de-donnees-aux<\/span><span class=\"tco-ellipsis\"><span class=\"invisible\">\u00a0<\/span>\u2026<\/span><\/a> <a class=\"twitter-timeline-link\" href=\"https:\/\/t.co\/w7Qpqmh5VN\">pic.twitter.com\/w7Qpqmh5VN<\/a><\/p>\n<p>&nbsp;<\/p>\n<h2><a href=\"https:\/\/thelabinthebag.com\/wp-content\/uploads\/2021\/04\/Experiential-marketing-logo.jpg\" data-rel=\"lightbox-image-20\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1203\" src=\"https:\/\/thelabinthebag.com\/wp-content\/uploads\/2021\/04\/Experiential-marketing-logo.jpg\" alt=\"\" width=\"70\" height=\"70\" \/><\/a>Experiential marketing, Events<\/h2>\n<ul>\n<li>Experiential marketing<\/li>\n<li>Product launch, promotion<\/li>\n<li>Events<\/li>\n<li>Shopping centres, POS, transport<\/li>\n<li>Public\/customer reception area, real estate<\/li>\n<\/ul>\n<p>Immersing an audience in a multi-sensorial experience will maximise the impact of communication operations.<br \/>\nThe possibilities for simulations are immense: real or imaginary places in computer-generated images, interactivity of the environment via connected objects, play on temporality (living through a day in a few minutes, moving from one season to another, etc.).<\/p>\n<p>The experiences proposed in this way will be stimulating and highly memorable, capable of strengthening the link with the target audience in the long term.<\/p>\n\n\t\t<style type=\"text\/css\">\n\t\t\t#gallery-5 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-5 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 50%;\n\t\t\t}\n\t\t\t#gallery-5 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-5 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-5' class='gallery galleryid-688 gallery-columns-2 gallery-size-large'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/thelabinthebag.com\/wp-content\/uploads\/2021\/04\/Chamber360_degustation1B.jpg' title=\"\" data-rl_title=\"\" class=\"rl-gallery-link\" data-rl_caption=\"\" data-rel=\"lightbox-gallery-5\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"674\" src=\"https:\/\/thelabinthebag.com\/wp-content\/uploads\/2021\/04\/Chamber360_degustation1B.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/thelabinthebag.com\/wp-content\/uploads\/2021\/04\/Chamber360_degustation1B.jpg 1000w, https:\/\/thelabinthebag.com\/wp-content\/uploads\/2021\/04\/Chamber360_degustation1B-300x202.jpg 300w, https:\/\/thelabinthebag.com\/wp-content\/uploads\/2021\/04\/Chamber360_degustation1B-768x518.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/thelabinthebag.com\/wp-content\/uploads\/2021\/04\/Space180-double_degustation1B.jpg' title=\"\" data-rl_title=\"\" class=\"rl-gallery-link\" data-rl_caption=\"\" data-rel=\"lightbox-gallery-5\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"674\" src=\"https:\/\/thelabinthebag.com\/wp-content\/uploads\/2021\/04\/Space180-double_degustation1B.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/thelabinthebag.com\/wp-content\/uploads\/2021\/04\/Space180-double_degustation1B.jpg 1000w, https:\/\/thelabinthebag.com\/wp-content\/uploads\/2021\/04\/Space180-double_degustation1B-300x202.jpg 300w, https:\/\/thelabinthebag.com\/wp-content\/uploads\/2021\/04\/Space180-double_degustation1B-768x518.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/thelabinthebag.com\/wp-content\/uploads\/2021\/04\/Space180-Double-_2-sans-toit.jpg' title=\"\" data-rl_title=\"\" class=\"rl-gallery-link\" data-rl_caption=\"\" data-rel=\"lightbox-gallery-5\"><img loading=\"lazy\" decoding=\"async\" width=\"909\" height=\"588\" src=\"https:\/\/thelabinthebag.com\/wp-content\/uploads\/2021\/04\/Space180-Double-_2-sans-toit.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/thelabinthebag.com\/wp-content\/uploads\/2021\/04\/Space180-Double-_2-sans-toit.jpg 909w, https:\/\/thelabinthebag.com\/wp-content\/uploads\/2021\/04\/Space180-Double-_2-sans-toit-300x194.jpg 300w, https:\/\/thelabinthebag.com\/wp-content\/uploads\/2021\/04\/Space180-Double-_2-sans-toit-768x497.jpg 768w\" sizes=\"(max-width: 909px) 100vw, 909px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/thelabinthebag.com\/wp-content\/uploads\/2021\/04\/Space180-plant.jpg' title=\"\" data-rl_title=\"\" class=\"rl-gallery-link\" data-rl_caption=\"\" data-rel=\"lightbox-gallery-5\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"590\" src=\"https:\/\/thelabinthebag.com\/wp-content\/uploads\/2021\/04\/Space180-plant.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/thelabinthebag.com\/wp-content\/uploads\/2021\/04\/Space180-plant.jpg 1000w, https:\/\/thelabinthebag.com\/wp-content\/uploads\/2021\/04\/Space180-plant-300x177.jpg 300w, https:\/\/thelabinthebag.com\/wp-content\/uploads\/2021\/04\/Space180-plant-768x453.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<\/div>\n<div class=\"su-tabs-pane su-u-clearfix su-u-trim\" data-title=\"Video\">\n<h2>Introduction to the immersive and multi-sensory spaces<\/h2>\n<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" title=\"The Room for the senses - Immersive spaces - English version\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/neBrUEqyCy8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":5,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Immersive Room - The Lab in the Bag<\/title>\n<meta name=\"description\" content=\"Immersive Room allows to choose the experimental contexts by controlling the environmental parameters (visual, sniff, haptic, sound and taste).\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thelabinthebag.com\/immersive-room\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" 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