Immersive experiences
multi-sensory!
Immersive spaces and sensory cabins
for experiments more impactful, more reliable, more economical, more ergonomic

Project your customers, your visitors, your employees , the designers , the experts In
contextualized multisensory experiences

Sensory analysis and immersive experimentation have become essential tools for understanding perceptions, testing products, and exploring new experiences. Yet, traditional laboratories often remain expensive, cumbersome, and difficult to deploy in different locations.

The Lab in the Bag ^® designs and manufactures two complementary ranges of solutions: mobile sensory analysis booths that allow for the rapid creation of a reliable testing laboratory, and immersive multisensory spaces capable of recreating contextualized environments to enrich studies and experiments.

Food processing, cosmetics, perfumery, universities or consumer goods industries: our solutions support R&D, quality, marketing and innovation teams in their studies, tests and projects.

Thanks to their mobile and intelligent design, our devices can be set up in just a few minutes and allow sensory studies to be carried out anywhere, without compromising on the quality of the testing conditions.

Our solutions
for sensory analysis and immersive experiences

Usable individually or assembled, our boxes adapt to your needs and can be deployed
in fixed installation or as a mobile and transportable solution.

Immersive solutions

The Room for the Senses ^®

The Room for the Senses® spaces allow for the creation of immersive, multisensory experiences to test, analyze, or imagine new uses. Lights, images, sounds, and atmospheres combine to immerse participants in realistic and stimulating contexts.

Modular and fully customizable, these immersive environments support R&D, marketing, innovation, training or event projects.

Sensory analysis booths & convertible workstations

Sensory analysis booths
Full Lab

The benchmark collapsible sensory analysis booth for quickly creating a perfectly controlled testing environment.

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Sensory analysis booths
Lite Lab

A lightweight and portable sensory booth to easily deploy your studies in any space.

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Sensory analysis booths
Desktop Lab

Instantly transform a table into a sensory analysis station with this compact and quick-to-install solution.

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Convertible Stations
Table Lab

A modular table that transforms in moments into a sensory analysis station or a post-test discussion space.

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Convertible Workstations
Table Lab Solo

The ideal individual position for conducting sensory tests or facilitating focus groups in a controlled environment.

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Convertible Workstations
Table Lab Solo Wood

An elegant and durable version of the Table Lab Solo, designed to combine design, robustness and ecological commitment.

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Portable video mirror

Observe and analyze participants' reactions using a discreet mirror with an integrated camera.

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Accessories & options

Complete and adapt your sensory analysis installations with a range of dedicated accessories.

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5 good reasons
to choose The Lab in the Bag ^®

Reliability of sensory analysis protocols. Our booths and devices are designed to guarantee a controlled and standardized environment, essential for conducting rigorous sensory studies. Testing conditions are carefully managed to ensure the reproducibility of evaluations and the quality of the data collected.
Rapid deployment and simplified implementation. Our solutions have been developed for quick installation without major modifications. In just a few minutes, an existing room can be configured into a fully operational sensory analysis laboratory, allowing you to implement your research protocols under optimal conditions.
Mobility of installations and optimization of space. Designed to be foldable and transportable, our equipment allows sensory analysis devices to be deployed in various testing locations without the constraints of permanent installation. This mobility also facilitates the optimization of available space.
Modular configurations adapted to research protocols. The Lab in the ^Bag® solutions are based on a modular architecture that allows each piece of equipment to be used individually or in assembled configurations. Installations can therefore be adapted to the constraints of experimental protocols and evolve as needed.
Industrial design and French manufacturing. Our products are designed and manufactured in France according to high standards of quality and durability. With over ten years of experience in sensory analysis and protected by several patents, our equipment is now used in more than 30 countries.

Our immersive & multisensory solutions
stimulate your creativity boost your productivity explore possibilities test customer experiences .

Some figures

0 years

expertise in the design of sensory analysis solutions

10 minutes

sufficient to install a Full Lab booth

10 seconds

to deploy a Desktop Lab on a table

+ 30 countries

already use our solutions around the world

3 patents

protect our technological innovations

2-year warranty

on our French-made equipment

The trust of our
partners & users

We were looking for a flexible solution to conduct sensory studies at different production sites. The Lab in the Bag booths have completely changed the way we work. Installation is quick, testing conditions are perfectly controlled, and the team was very attentive to our technical constraints. It's an extremely effective tool for ensuring the reliability of our sensory analysis protocols.

Gaspard - R&D Manager - Food Industry -

In our cosmetics laboratory, we needed a neutral and reproducible environment for our consumer tests. The solutions offered by The Lab in the Bag perfectly meet these requirements. The booths are easy to set up and allow for very stable evaluation conditions. This represents a real gain in both time and quality for our studies.

Alexine - Consumer Research Manager - Cosmetics Laboratory -

We use The Lab in the Bag solutions for university research projects. The modularity of the installations is particularly valuable, as it allows us to easily adapt the devices to different experimental protocols. The equipment is robust, well-designed, and very easy to deploy.

Léon - Lecturer in Sensory Sciences - University -

We partnered with The Lab in the Bag to create an immersive space for our marketing and innovation teams. The result is remarkable. The environment allows us to recreate highly realistic contexts for testing concepts and observing participants' reactions. It has become an invaluable tool for fostering creativity and enriching our projects.

Adrienne - Director of Innovation and Marketing - Consumer Goods Group -

What we particularly appreciate about The Lab in the Bag is the combination of innovation and ease of use. The booths are easy to set up and transport, allowing us to conduct studies in different locations without logistical constraints. The support from the team was also very professional.

Jade - Sensory Studies Project Manager - Research Institute -

We work with The Lab in the Bag on sensory studies of food products. Their facilities offer a very high level of control to ensure the reliability of the results. The manufacturing quality is evident, and the mobile solution provides us with great flexibility in organizing the tests.

Salvatore - Quality and Sensory Analysis Manager - Food Industry -

Companies, laboratories & institutions
use our solutions

Our latest
items

Recreating immersive natural environments to stimulate employee creativity : our client Repères tests it with The Lab in The Bag technology

Jun 11, 2026 Lou-Anne Delaroque Immersive experiences, The Room for the Senses, Innovation, Creativity, Research, Sensory marketing, Multisensory

The Lab in the Bag partnered with Repères to study the effect of natural immersive environments on team creativity. Here's a look behind the scenes of our first series of experiments.

Designing a sensory protocol for immersive customer experiences

Apr 8, 2026 The Lab in the Bag Customer experience, Immersive experiences, Sensory protocol, Marketing, User search

Spectacular immersive experiences are multiplying, but without rigorous methodology, they remain mere gimmicks. Combining multi-sensory rooms and analysis booths finally allows us to measure what truly matters.

Train your internal panels without degrading production

Apr 6, 2026 The Lab in the Bag Internal Panels, Sensory Training, Quality, R&D, Mobile Cabins

A well-trained internal panel is a formidable tool for R&D and quality, but it often falls short in one detail: organization. Mobile booths and adapted training routes finally make it possible to reconcile rigor with field constraints.

Ready to develop a project
Immersive & multisensory?
Let's make an appointment!

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The Lab in the Bag
242 Boulevard Voltaire
75011 - Paris

01 64 22 00 41

07 67 22 72 51

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Sensory Analysis Booths

Immersive solutions

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