DescriptionOfferUse casesVideo

CREATING AND EXPERIMENTING

Immersive multi-sensory environments are a great tool for boosting team creativity, exploring possibilities, prototyping and testing customer experiences.

The mobilisation of all the senses and the possibility of interacting collectively are real levers to reinforce the creative dynamic and sublimate the simulated experiences.

  • Choose the experimental contexts: interior, exterior, sea, mountain, countryside, city …
  • Control the environmental parameters: visual, olfaction, haptics, sounds
  • Studying product interactions / contexts to better define and adapt the elements of the offer

Examples of sensory effects available

A space to experience engaging the senses

  • Situational experiences
  • Collective sensory immersions
  • Interactivity
  • 100% spatialized stimuli
  • Connected objects

All audiences

  • Customers, Employees, Visitors, Designers, Experts…

Key advantages

  • Extracting oneself from automatic thinking
  • Encourage new ideas
  • Neutralise the time effect
  • Multiply the contexts and detect the best product-context pairing
  • Test as close to reality as possible by varying all the sensory parameters
  • Equip and provide multi-sensory meeting rooms

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The different settings of multi-sensory spaces

2 types of use: event and permanent

There are 2 main types of use for immersive rooms…

  • Event-based: targeted use for a specific content and for a few days only
  • Permanent: continuous use over at least 1 year with the possibility of putting forward numerous contents and reinventing the business model

Multiple possibilities of immersive and multi-sensory solutions

Transformation of a place into an immersive space

Immersive booth

Immersive spaces – Square models

Immersive spaces – Round models

 

Use cases

Market research, Brainstorming and R&D

  • Qualitative and quantitative research in situation
  • Creativity / multi-sensory brainstorming
  • Contextual and multi-scenario experimentation
  • Optimisation of the customer experience
  • Product testing in situation

Immersive multi-sensory environments are a great tool to boost the creativity of a team, explore possibilities, prototype and test customer experiences.

The mobilisation of all the senses and the possibility of interacting collectively are real levers for strengthening the creative dynamic and sublimate the simulated experiences.

Example of use case

Thanks to the immersive room The Room For The Senses, the research institute REPERES and AGROPARISTECH are evaluating the impact of the context on the appreciation of food products.

A test of non-alcoholic beer conducted in two immersive environments environments (beach and nightclub), compared to a measurement in sensory boxes, has thus made it possible to make product-context associations and to validate the power of immersion (suppression of the impact of immersion and time of tasting on product appreciation)

SILVER TROPHY

Innovation in the data collection at the Trophées Études et Innovations 2017 – Printemps des Études

A multi-sensory immersive room to measure the effects of the context

 

Click here to read the summary of  Survey agroparistech reperes (march 2017)

sciencedirect.com link 

 

Experiential marketing, Events

  • Experiential marketing
  • Product launch, promotion
  • Events
  • Shopping centres, POS, transport
  • Public/customer reception area, real estate

Immersing an audience in a multi-sensorial experience will maximise the impact of communication operations.
The possibilities for simulations are immense: real or imaginary places in computer-generated images, interactivity of the environment via connected objects, play on temporality (living through a day in a few minutes, moving from one season to another, etc.).

The experiences proposed in this way will be stimulating and highly memorable, capable of strengthening the link with the target audience in the long term.

Introduction to the immersive and multi-sensory spaces