Demonstration of nomadic immersive room

Printemps des Études 2015 – Immersive room

The Lab in the Bag team has innovated with the presentation of a nomadic immersive multi-sensory laboratory prototype at the Printemps des Etudes 2015 trade show: the immersive room offers the possibility to place consumers in an environment the visual, auditory, olfactory and haptic (heat, wind, humidity…) dimensions of which are all controlled.

A hundred or so visitors to the Printemps des Etudes trade show were thus able to experience the real-life recreated conditions of a beach / nightclub / café terrace / mountain bike ride