Immersive rooms by The Lab in the Bag® for multisensory creativity research
“Multisensoriality and Creativity: Exploring Multisensorial Approaches to Improve Creativity”” – Thesis conducted in an immersive multisensory room designed by The Lab in The Bag®!
This innovative research project conducted by Repères Insights, Institut Lyfe and the CERAG laboratory at Grenoble-Alpes University aims to understand how multi-sensory immersive environments can stimulate individual creativity, which is a key factor in business development and innovation.
The structure of this project is based on a CIFRE* thesis led by Lou-Anne Delaroque. The project itself is co-financed by Repères Insights – a leader in consumer experience evaluation – and supervised by:
- Guy Parmentier, PhD Supervisor and Expert (CERAG)
- Marielle Salvador, Thesis Co-director (Institut Lyfe)
- Adriana Galiñanes Plaza, Scientific Manager (Repères)
Institut Lyfe is host to this field research and benefits from a multisensory immersive room by The Lab in the Bag® since 2021.
A unique immersive room to explore creativity
This 80m² immersive room is designed to show 360° images with sensory interaction, broadcast sounds and smells, and even simulate temperature as well as humidity conditions.
This environment places participants in fully immersive situations. These are ideal to perform a controlled identification of the best combinations of sensory stimuli in order to promote creativity in a variety of professional contexts.
Why use multisensory immersive environments?
Scientific studies show that sensory stimuli (visual, olfactory, auditory or gustatory) significantly influence consumer emotions and behavior. Our conclusion is that environmental stimulation has a cognitive, emotional and behavioral impact, and thus influences the psychological processes involved in creativity performance.
In this context, immersive technologies enable us to reproduce very precise sensory environments to explore this relationship.
Thanks to immersive rooms by The Lab in the Bag®, it is possible to control and adjust these stimuli to understand their effects on individual and collective creativity, whether through sounds, images, smells, or even tactile and thermal sensations.
To find out more about the multi-sensory creative experience, discover our case study on the subject.
A research project for companies
The results of this CIFRE thesis will provide concrete insights for companies wishing to integrate immersive environments into their creative processes. Indeed, creativity is a strategic lever for innovation, enabling companies to differentiate themselves in a constantly evolving market.
Thanks to this research, Repères Insights and its partners will help develop practical recommendations on the use of immersive environments to stimulate creativity in a variety of professional contexts, making this technology accessible to all companies, whatever their sector of activity.
Scientific collaboration and future prospects
This research project benefits from the combined expertise of Repères Insights, Institut Lyfe and CERAG. By exploring new territories in innovation through creativity, this collaboration paves the way for concrete applications in the professional world.
For companies interested in these innovative approaches, The Lab in the Bag® offers immersive solutions ready to be integrated into innovation, training or experimentation processes, to improve their creative practices.
Becoming a partner in research projects
The project teams is open to collaboration. Companies interested in the prospects offered by this research can contact them to find out more about the possibilities of integrating immersive environments into their activities.
4 benefits for partner companies:
- Access to innovation: Acquisition of new methodologies for integrating multisensory immersion into your products or services, enhancing the end-user experience.
- Product improvement: Using the results of the thesis to develop more engaging and creative products, based on scientific evidence of the effects of sensory stimuli.
- Leadership in creativity: Position yourself as a leader in the adoption of innovative practices based on advanced research in creativity and strengthen your brand image.
- Future collaborations: Possibility of extended collaborations for future research and development, and securing a long-term partnership.
Contact Repères to become a partner or obtain more information about this research project
- François Abiven, General Manager: f.abiven@reperes.net
- Adriana Galiñanes Plaza, Scientific Director: a.galinanes@reperes.net
- Lou-Anne Delaroque, PhD Student: l.delaroque@reperes.net
* Conventions industrielles de formation par la recherche (CIFRE): The CIFRE scheme enables companies to benefit from financial assistance to recruit a young doctoral student whose research work – supervised by a public research laboratory – will lead to the defense of a thesis. Source: Ministère de l’Enseignement supérieur et de la Recherche